
The Lab REPS
For Athletes, By Athletes.

Shifting the sports culture by helping athletes and brands position themselves for endorsements, NIL opportunities, campaigns, consumer value, brand awareness, and impact. At The Athlete’s Inc., it’s more than stats and figures, it’s impact and influence. It’s bigger than the game.
For athletes. By athletes.
We coach athletes on personal branding. We execute marketing campaigns for sports brands or brands looking to tap into the sports world. We provide marketing representation to collegiate and professional athletes, and so much more. Ultimately, we build athletes and brands to influence culture, impact consumers, and shift the way athletes, brands, and consumers experience each other.
We call it ABC/X.